Pay per click has been one of the greatest boons in the advertising industry. PPC has been a good source of income for many sites. But there is one threat namely click fraud that has been bothering the advertisers. Click fraud is a type of internet crime that is practiced on pay per click advertisements. [...]
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Posted in Advertisement on Jun 3rd, 2008
Contextual advertising is a type of marketing where an automated system generates advertisement on a website based on the content. The competitive business market demand advertisements to be more precise. The businesses want their advertisement to reach the right customers at the right time. Contextual advertisements are getting popular cause of their relevance to the [...]
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Posted in Internet Marketing on May 22nd, 2008
In the competitive market customers usually have many options for the same product or service to choose from. In such case where the customer is entitled to make a selective decision, businesses try to maintain their clients by providing comparatively better products and service which is known as relationship marketing. Relationship marketing is the [...]
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