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Category Archive for 'Pay Per Click'

How to write effective Google Adwords:

Posted in Google Adwords, Internet Marketing, Pay Per Click on Oct 3rd, 2008

Google Adwords is one of the best advertising medium on the internet. Google is still ranked #1 when it comes to search engines and they place these advertisements on relevant search terms giving higher chances of the ad being clicked. The advertisers pay at least $1 per click for competitive keywords. But just paying more [...]

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Click Fraud: The Dark Side of Online Advertisement

Posted in Internet Marketing, Pay Per Click on Jul 4th, 2008

Pay per click has been one of the greatest boons in the advertising industry. PPC has been a good source of income for many sites. But there is one threat namely click fraud that has been bothering the advertisers. Click fraud is a type of internet crime that is practiced on pay per click advertisements. [...]

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